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Multi-course series

AI-Driven Leadership and Product Design

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Work Experience

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DURATION

12 weeks, Online

PRICE

Get US$500 off with a referral

FOR TEAMS

Enroll your team and learn with your peers

Benefit from 15% off when you enroll in both courses

The AI-Driven Leadership and Product Design multi-course series gives you access to two complementary standalone Stanford Online courses at 15% off on the total fee when you enroll in both. Build the capabilities to lead AI adoption across organizations while designing intuitive, trustworthy, and human-centered AI experiences. Learn how to drive AI transformation, manage organizational change, and create AI-powered products that balance usability, trust, and innovation. Together, these courses provide a multidisciplinary perspective on leading AI initiatives and designing AI experiences that deliver business and user value.

What you will learn

AI-Driven Leadership: Strategies for the Future

  • Identify how leaders create the conditions for the effective development of gen AI, agentic AI, and predictive analytics capabilities.

  • Develop a plan to create those conditions, including anticipating likely barriers and strategies for success.

  • Assess organizational data readiness for AI and promote a culture of data excellence.

  • Understand how to configure workflows across these technologies, including reskilling needs and change management.

  • Design and implement workflows and assess their impact.

  • Assess the evolving role of managers and their responsibilities in the context of increasing reliance on AI technologies.

UI/UX Design for AI Products

  • Understand how to design interactive experiences that embed AI at the core of product design.

  • Identify situations where AI is and is not the right solution for the desired user experience.

  • Foresee potential issues with user trust, overreliance, and error, and design to mitigate the issues.

  • Be able to rapidly prototype and gain user feedback on human-AI interaction.

  • Gain practical skills to design and evaluate AI-driven user experiences, emphasizing user control, trust, prototyping, intelligence augmentation, social AI design, and ethical data practices.

Learner outcomes

AI-Driven Leadership: Strategies for the Future

  • Apply structured frameworks to evaluate AI opportunities across your organization.

  • Develop a practical roadmap for implementing AI systems and capabilities.

  • Assess readiness across people, processes, data, and governance.

  • Lead teams through AI-driven transformation and operational change.

  • Design workflows that integrate generative AI and ML effectively.

  • Make stronger strategic decisions in rapidly evolving AI environments.

UI/UX Design for AI Products

  • Create product experiences where AI is embedded into the workflow in ways that feel useful, clear, and actionable for users.

  • Recognize when generic prompt-based interfaces create friction and design more specific, task-based interactions.

  • Use LLM-based and Wizard of Oz prototyping methods to test AI behavior, user expectations, and interaction flows early.

  • Build trust in AI systems through explainability, transparency, and responsible design practices.

  • Balance user control and automation to create effective and reliable AI-powered products.

  • Identify where users may over-trust or under-trust AI, and design experiences that support appropriate reliance.

  • Evaluate AI-augmented design tools critically and understand where they can support, but not replace, human-centered design expertise.

Who will benefit?

AI-Driven Leadership: Strategies for the Future

  • Mid-to senior-level executives, including CEOs, CTOs, and leaders with decision-making authority, who want to integrate AI into their organizations

  • Digital transformation managers and other managers leading organizational digital initiatives who seek to adapt their leadership capabilities for the digital era

  • Entrepreneurs and business owners looking to implement AI strategies in their organizations

  • Leaders of data teams seeking to increase their impact within their organization by employing various AI tools and systems

UI/UX Design for AI Products

  • Professionals in user interface (UI) and user experience (UX) design who want to integrate artificial intelligence into their designs and understand its impact on user experience

  • AI developers and engineers involved in developing AI systems who want to enhance their understanding of user experiences and improve the usability of AI applications

  • Product managers who wish to understand the fundamentals of designing AI-driven user experiences to create more user-friendly products

  • Professionals and students with experience in designing user-facing products

No prior technical experience with AI is required. A basic understanding of digital technologies and organizational operations is recommended.

Syllabus

Duration: 6 weeks | Instructor: Melissa Valentine

Modules:

01 How leaders create conditions for effective integration of predictive analytics

Understand the leadership actions that drive adoption and effective use of predictive analytics tools.

  • Illustrate leadership activities that foster effective implementation of predictive analytics tools and how they influence team members’ adoption and utilization of these tools

  • Assess current frameworks, organizational structures, and evaluation methods for predictive analytics

  • Develop a new framework, propose a novel organizational structure for AI implementation, and outline innovative evaluation procedures for AI initiatives

02 How leaders create conditions for effective integration of generative AI and agentic AI

Learn how leaders guide the successful implementation of generative AI systems across teams and workflows. Learners will also explore the distinction between agentic and non-agentic systems, including their implications for governance, scaling, and organizational design.

  • Describe differences between predictive analytics and generative AI, including differing risks and opportunities

  • Summarize leaders’ activities that foster effective generative AI implementation and how they shape team members’ adoption and use of these tools

  • Evaluate existing framing, structuring, and evaluation schemes for generative AI

  • Create new framing for a generative AI strategy, draw up a new proposal for AI structuring, and define new AI evaluation processes

  • Understand maturity models for generative and agentic AI adoption, from experimentation to enterprise-scale systems

03 Creating a culture of data excellence

Strong AI systems require strong data foundations.

  • Evaluate your current organizational data culture, focusing on issues related to data quality, misuse, silos, integration, and governance

  • Assess organizational data readiness for generative AI

  • Formulate a governance, compliance, and ethical framework for sustaining high-quality, well-governed data

04 Configuring workflows and decisions for machine learning

Understand how machine learning changes processes, workflows, and decision-making.

  • Discover the different ways that machine learning workflows are configured

  • Predict when a change process or tool is likely to produce resistance or adoption

  • Plan or design a machine learning workflow

05 Configuring workflows for generative AI and agentic AI

Explore how modern AI systems can be embedded into day-to-day operations.

  • Understand the different ways in which generative AI workflows are configured

  • Recognize essential evaluation practices for generative AI workflows

  • Plan or design a generative AI workflow

06 How the work of managers will change in the age of AI

Examine how leadership roles evolve when AI becomes part of management systems.

  • Examine how managers are using AI to design organizations, focusing on AI’s role in decision-making, structuring information flows, and coordinating resources

  • Describe the risks and opportunities associated with algorithmic management

  • Conceptualize a tool to aid in an organizational or managerial function

Duration: 6 weeks | Instructor: Michael Bernstein

Modules:

01 Quick primer of how generative AI works

  • Review the core principles behind modern AI and generative models

  • Interpret how Large Language Models (LLMs) like ChatGPT represent information, reason, and generate outputs

  • Evaluate real-world implementations of generative AI across product and design workflows

02 The Spork problem: The dangers of prompt-based interfaces

  • Identify why users struggle with prompts

  • Evaluate the design limitations of one-size-fits-all chat interfaces using the Spork Problem as a diagnostic framework

  • Analyze how products like Adobe, Grammarly, and VS Code use embedded AI interactions to overcome these limitations

  • Design a task-specific, AI-augmented interface, mapping user needs to interaction flows, wireframes, and model requirements

03 Prototyping AI designs

  • Understand the benefits of prototyping and why it is useful in AI-powered design

  • Learn to apply large language model prototyping to test the feasibility and desirability of an AI design

  • Implement “Wizard of Oz” prototyping to develop an initial mockup of an AI-based design while omitting the actual AI components

04 AI-augmented design tools

  • Articulate the capabilities of AI-augmented design tools and their role in modern UI/UX workflows

  • Assess the limitations and challenges of AI design tools, including areas where human judgment remains essential

  • Develop strategies to integrate AI-augmented tools effectively into your design workflows

  • Apply AI-powered design tools to create a nontrivial design, reflecting on effectiveness, constraints, and learnings

05 User control vs. AI automation

  • Analyze the core tension between full user control and tools that enhance automation, including associated risks of error

  • Describe design patterns used to manage the trade-off between user control and automation

  • Examine case studies such as Clippy, Google Maps, Google Docs, and Gmail to assess what enables or undermines the user control–automation balance

06 User trust and explainability in AI systems

  • Learn about user trust in AI systems and why it influences adoption and effective use of AI-powered tools

  • Explore human-AI complementarity and how generative AI models are currently utilized to achieve it

  • Understand the algorithm aversion and overreliance paradox, and strategies to mitigate it using explainability techniques

Capstone projects

Capstone project: Planning AI implementation for organizational impact

In the capstone project, you will apply the core frameworks to plan the implementation of an AI capability within an organization. You will identify and prioritize high-impact use cases, assess organizational readiness, and evaluate the potential impact on workflows, teams, and business performance. Using the leadership strategies explored throughout the course, you will examine likely barriers to adoption, define approaches for change management and reskilling, and outline the governance conditions required for successful execution. Through this capstone, you will strengthen your ability to lead AI transformation initiatives while applying practical frameworks to real-world organizational challenges.

Capstone project: Designing trusted AI product experiences

The capstone project gives you the opportunity to apply your AI and UX skills by designing a real-world AI-powered product. You will identify a problem through user research, determine the right balance between automation and user control, and evaluate ethical considerations to ensure responsible design. This hands-on project helps you translate course insights into an AI solution grounded in your industry context and strengthens both your portfolio and your practical capability.

Frameworks, methods, and tools you will use

AI-Driven Leadership: Strategies for the Future

  • Frameworks to assess areas in which predictive analytics, agentic AI, and generative AI can create value

  • Methods to identify high-impact use cases and avoid low-value initiatives

  • Approaches to evaluate organizational readiness across data, teams, and workflows

  • Decision frameworks for integrating AI into leadership and management systems

  • Techniques for redesigning workflows to combine human expertise with AI capabilities

  • Structured approaches to manage governance, adoption barriers, and change effectively

  • Frameworks to evaluate the maturity and scalability of generative and agentic AI systems within organizations

UI/UX Design for AI Products

  • Human-centered design approaches for integrating AI into product experiences

  • Modern large language models, such as ChatGPT, for rapid AI behavior prototyping and test AI interaction concepts

  • Design and interface mockup tools, such as Figma, to create and refine UI concepts

  • LLM prototyping methods to Wizard of Oz prototyping to simulate AI behavior before development

  • Methods for balancing user control and AI-driven automation

  • Frameworks for designing trustworthy and explainable AI experiences

  • Approaches for identifying and addressing ethical and user experience challenges in AI design

Highlights

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Learn from Stanford faculty whose research and teaching focus on AI leadership, organizational transformation, human-AI interaction, and product design.

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Develop expertise across both AI leadership and AI-powered product design through two complementary Stanford Online courses.

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Apply concepts through practical exercises and activities focused on real-world organizational and product challenges.

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Learn with an AI tutor that provides personalized support and guidance for a seamless learning experience.

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Work with practical frameworks and tools for AI implementation, workflow design, human-AI interaction, explainability, and responsible AI adoption.

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Earn a Stanford Online Certificate of Achievement for each course successfully completed.

Instructors

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Melissa Valentine

Associate Professor of Management Science and Engineering, Stanford University

Melissa Valentine is an associate professor at Stanford University in the Department of Management Science and Engineering and a senior fellow at the Stanford Institute for Hu...

STF - Faculty - Michael Bernstein

Michael Bernstein

Professor of Computer Science, Stanford University

Michael Bernstein is a Professor of Computer Science at Stanford University, where he is a Bass University Fellow and Senior Fellow at the Stanford Institute for Human-Centere...

Certificates of Achievement from Stanford Online

Certificates of Achievement from Stanford Online

All learners who successfully complete both courses will be awarded two Stanford Online Certificates of Achievement, one for AI-Driven Leadership: Strategies for the Future and one for UI/UX Design for AI Products, recognizing proficiency in the course material.

The Certificate of Achievement for each course will be issued in a digital badge format, verified on the blockchain. The digital badge format allows you to share your accomplishments with your network, verify your credentials to employers, and communicate the scope of your acquired expertise.

4 CEU-equivalent for each course completed.

The Continuing Education Unit (CEU) is defined as 10 contact hours of ongoing learning to indicate the amount of time devoted to a non-credit/non-degree professional development program.

Learner testimonials

Overall, I found the course very valuable, especially in how it connected strategy, organizational change, and practical workflow transformation. The focus on augmentation, experimentation, and adoption challenges was particularly strong, and helped connect AI leadership to real business contexts. I particularly enjoyed the course structure, the frameworks leveraged, the webinars, and the office hours....
Eleonora O'Connor
Principal International Growth Consultant-EMEA Agency Partners, Google Ireland
Past learner in AI-Driven Leadership
The AI-Driven Leadership program provided a comprehensive roadmap for navigating the complexities of emerging technologies. The leadership levers of framing, structuring, and evaluating gave me a clear, actionable language for management and transformed AI from a technical black box into a strategic leadership priority. The distinction between engaged augmentation and automation was especially valuable, reinforcing that experts must interrogate AI results rather than blindly accept them....
Apiwut Pimolsaengsuriya
Founding Partner, Slingshot Group
Past learner in AI-Driven Leadership
The breadth of content in each module was great. I felt like I really learned something new, and I loved the mix of academic research and real-world examples I can use in my job. The content stayed interesting throughout, and the assignments and discussion posts were useful and thought-provoking. The capstone project was especially valuable because it took me through the full arc, from user research to prototype to trust-calibrated variants, which helped make the theory concrete. Before this course, I thought of AI design mostly in terms of making AI helpful. The course reframed that for me: the goal is not just building user trust, but calibrating that trust to match the AI’s actual reliability. Designing for calibrated trust has become a lens I now apply to every AI feature I evaluate at work. Overall, I feel more confident using AI thoughtfully in my design process. ...
Teressa Clark
UX Manager, Colgate-Palmolive
Past learner of UI/UX Design in AI Products

Frequently asked questions

No prior technical experience with AI is required. A basic understanding of digital technologies and organizational operations is recommended.

Yes. Upon successful completion of both courses, you will earn two Stanford Online Certificates of Achievement, one for AI-Driven Leadership: Strategies for the Future and one for UI/UX Design for AI Products. Each certificate is issued as a digital credential that can be shared with employers and professional networks.

Each course is designed to be equivalent to 4 Continuing Education Units (CEUs). To earn formal CEU credits, you would need to submit this certificate to your relevant professional licensing board, employer, or accrediting organization, as requirements vary by profession and jurisdiction. We recommend checking with your specific credentialing body regarding their acceptance of our certificate for CEU credit before enrolling.

This multi-course series offers access to two standalone courses at up to 15% off the total fee. Each course can be completed independently and awards it own Stanford Online Certificate of Achievement. Enrolling in both courses allows you to build complementary skills while benefiting from a bundled course fee.

Applicable taxes will be calculated and added at checkout in accordance with country, state, and local regulations.

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